Multi-Level Sales Tracking
Track primary, secondary, and tertiary sales across the distribution network.
Odoo FMCG Distribution ERP
Digitise FMCG distribution with real-time sales, van operations, and inventory visibility.
Trusted by clients worldwide
Context
FMCG distribution operates at high speed with constant movement across warehouses, vans, distributors, and retailers. Managing primary and secondary sales, stock transfers, promotions, and returns requires tight coordination and real-time visibility. However, many distributors still rely on spreadsheets or disconnected tools, resulting in inefficiencies, stockouts, and missed sales opportunities. An Odoo-based ERP centralizes distribution workflows, enabling faster operations and better control across the supply chain.
Who this is for
We work best with teams who treat software as an operating system for the business, not a one-off project.
Good fit
- FMCG distributors and wholesalers
- Companies managing van sales and field sales teams
- Brands with multi-level distribution networks
- Businesses handling high-volume, fast-moving inventory
Not a fit
- Businesses without distribution or retail channels
- Low-volume or non-fast-moving product companies
- Companies not requiring route or van sales tracking
- Small operations without multi-location inventory
The operating reality
Lack of real-time visibility leads to stockouts, lost sales, and inefficient distribution.
FMCG businesses often struggle with tracking stock across distributors and retailers, managing van sales operations, and applying schemes accurately. Manual processes make it difficult to coordinate routes, monitor sales performance, and maintain optimal inventory levels. This results in lost sales, poor planning, inefficient field operations, and reduced profitability.
How this is usually solved (and why it breaks)
Common approaches
Where it falls short
Common approaches
- Managing orders and stock through spreadsheets or WhatsApp
- Manual route planning for sales teams
- Separate systems for sales, inventory, and claims
- Limited tracking of distributor and retailer performance
Where it falls short
- Frequent stockouts and lost sales opportunities
- Inefficient van routes and lower field productivity
- Errors in scheme and discount application
- Poor visibility into sales and inventory performance
Does this match your constraints?
Talk to us before you commit to another generic build.
Core capabilities we implement
Building blocks that keep delivery predictable under real operating load.
Van Sales Automation
Mobile POS with offline capability, barcode scanning, and instant billing.
Route & Beat Planning
Optimize field sales routes with GPS tracking and structured beat plans.
Inventory & Replenishment
Real-time stock visibility with automated replenishment planning.
Scheme & Promotion Management
Automate discounts, offers, and promotional schemes across channels.
Claims & Returns Handling
Manage expiry, damage, and replacement claims efficiently.
How we approach delivery
Step 1
Map distribution workflows including van sales and channel hierarchy
Step 2
Configure Odoo for sales, inventory, and route management
Step 3
Enable mobile apps for field teams and real-time updates
Step 4
Build dashboards for sales visibility and performance tracking
Engineering standards at PySquad
We build Odoo-based FMCG distribution ERP systems designed for fast-moving, high-volume operations. Our approach focuses on real-time sales tracking, efficient route planning, van sales automation, and seamless coordination across distributors and warehouses.
Expected outcomes
What teams plan for when scope, integrations, and release are handled as one program.
Higher product availability and reduced stockouts
Improved field sales productivity and route efficiency
Accurate scheme application and better revenue control
Real-time visibility across the entire distribution network
Frequently asked questions
Straight answers procurement and engineering teams ask before a build kicks off.
Yes. Mobile POS works offline and syncs automatically.
Yes. Discounts, combos, and offers are fully configurable.
Yes. Portals and mobile apps are available.
Yes. Full visibility across the distribution chain is supported.
Yes. Claim settlement workflows are built-in.
About PySquad
What is PySquad?
A software engineering team for complex operations. We build tools that fit how you work, not software that forces you to change everything overnight.
What do you get on a project like this?
Discovery, build, integrations, testing, release, and follow-up once real users are in the product. You talk to engineers and leads who own the outcome.
Take full control of your FMCG distribution network in real time.
Share scope, constraints, and timelines. We respond with a clear delivery approach, not a generic pitch deck.
Start the conversationRelated solutions
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Ready to build? Let's talk.
Tell us what you are building, which systems matter, and the outcome you need. We reply within 24 hours with a clear next step.
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