Odoo FMCG Distribution ERP
Digitise FMCG distribution with Odoo Software. PySquad builds ERP systems for van sales, secondary sales, stock transfers, route planning, distributor networks, and real-time inventory.

- FMCG distributors and wholesalers
- Van sales operations teams
- Multi-tier distribution networks
Improved field sales productivity and route efficiency
Accurate scheme application and better revenue control
Real-time visibility across the entire distribution network
Results depend on scope, integrations and adoption.
A clearer view of the whole operation.
FMCG distribution depends on fast movement across warehouses, distributors, sales teams, vans, and retailers. When sales, inventory, schemes, claims, and collections are tracked separately, stock availability and channel performance become difficult to control.
Lack of real-time visibility leads to stockouts, lost sales, and inefficient distribution.
FMCG businesses often struggle to see what is actually selling beyond primary dispatches. Distributor stock, secondary sales, retailer orders, van inventory, schemes, and returns may sit across spreadsheets, messaging apps, or disconnected systems. As the network grows, stockouts, incorrect promotions, weak beat coverage, overdue collections, and slow-moving inventory become harder to identify. A connected distribution ERP is needed to link sales execution, inventory, schemes, field operations, and channel performance.
- Manage orders through spreadsheets
- Plan sales routes manually
- Track stock across separate systems
- Monitor distributor performance retrospectively
- Stockouts reduce sales availability
- Field productivity remains inconsistent
- Schemes are applied incorrectly
- Channel inventory lacks visibility
The capabilities behind the operation.
Review the functional scope, then discuss the requirements specific to your team.
Multi-Level Sales Tracking
Track primary, secondary, and tertiary sales across the distribution network.
Van Sales Automation
Mobile POS with offline capability, barcode scanning, and instant billing.
Route & Beat Planning
Optimize field sales routes with GPS tracking and structured beat plans.
Inventory & Replenishment
Real-time stock visibility with automated replenishment planning.
Scheme & Promotion Management
Automate discounts, offers, and promotional schemes across channels.
Claims & Returns Handling
Manage expiry, damage, and replacement claims efficiently.
Grounded in the way your team works.
How we work- 01
Map distribution workflows including van sales and channel hierarchy
- 02
Configure Odoo for sales, inventory, and route management
- 03
Enable mobile apps for field teams and real-time updates
- 04
Build dashboards for sales visibility and performance tracking
We build Odoo-based FMCG distribution ERP systems designed for fast-moving, high-volume operations. Our approach focuses on real-time sales tracking, efficient route planning, van sales automation, and seamless coordination across distributors and warehouses.
The complete workflow, in one view.

Is this the right fit?
The right solution starts with the right operating requirements.
Check the fit with usDesigned for
- FMCG distributors and wholesalers
- Van sales operations teams
- Multi-tier distribution networks
- High-volume FMCG businesses
May not be suitable for
- Non-distribution businesses
- Low-volume product companies
- Businesses without field sales
- Single-location retail operations
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Walk through the solution with your operation in mind.
Questions worth asking.
Ask something elseDoes it support van sales with offline mode?
Yes. Mobile POS works offline and syncs automatically.
Can schemes and promotions be automated?
Yes. Discounts, combos, and offers are fully configurable.
Can distributors and retailers place orders online?
Yes. Portals and mobile apps are available.
Does the system track primary & secondary sales?
Yes. Full visibility across the distribution chain is supported.
Can claims for damage or expiry be managed?
Yes. Claim settlement workflows are built-in.
Let’s define your next step.
Tell us what needs to work better, the systems you use, and the scope you have in mind.
Discuss your requirementsShare your requirements through our enquiry form.A little closer, wherever you are
Big world.
Close partnership.
Product engineering, AI and Odoo ERP, with a shared plan and a working rhythm built around your team.
Different time zones. One shared conversation.
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