Pharma Field Force SFA Odoo app icon

Odoo Pharma SFA Software for Medical Representatives

Manage pharma territories, doctor calls, beat plans, samples, secondary sales, and field team performance with Odoo Pharma SFA.

  • Community
  • Enterprise
  • Odoo.sh
  • On-premise

Industry

Healthcare

Pharma Field Force SFA Odoo module preview

Overview

About this app

Pharma Field Force SFA helps pharmaceutical sales teams coordinate medical representative activity in Odoo. Assign territories, manage doctor and chemist relationships, approve monthly tour plans, record Daily Call Reports, track promotional samples and orders, and monitor field performance through a Control Tower. Optional modules support RCPA, schemes, events, expenses, and stockist secondary sales.

Features

  • Territory and Medical Representative Assignment

    Organize territories, zones, areas, and bricks with effective dated assignments for medical representatives and managers. Maintain customer coverage across the field sales structure.

  • Healthcare Professional and Trade CRM

    Manage doctors, hospitals, chemists, and stockists in Odoo Contacts with customer class, specialty, territory, and brick information. Maintain brands, therapy areas, and visual aids for field detailing.

  • Pharma Beat Plans and Daily Call Reports

    Create beat templates and monthly tour plans for manager approval. Record Daily Call Reports with call details, check in, optional GPS, submission, locking, and an audit trail.

  • Promotional Samples, Primary Orders, and Secondary Sales

    Allocate, issue, acknowledge, and return promotional samples. Manage primary and POB orders through Odoo Sales and enable secondary sell out tracking and chemist RCPA where required.

  • Sales Targets and Field Force Control Tower

    Review My Day, next best calls using rule based scoring, team activity, trade indicators, targets, and alerts. Configure target calculations to include primary orders, POB, and secondary sales as required.

  • Stockist Portal, Imports, and Operational Reports

    Enable the stockist portal for secondary sales reporting. Use CSV templates and PDF reports for call reports, tour plans, samples, targets, secondary statements, expenses, and RCPA.

Odoo Pharma Field Force Automation for Pharmaceutical Sales Teams

Pharma Field Force SFA connects territory planning, medical representative activity, customer visits, promotional samples, and trade reporting in Odoo. It helps sales managers track planned field activity and review what representatives report from the field.

Territory and Visit Management

Organize medical representatives, managers, territories, areas, and bricks. Create monthly tour plans for approval and record doctor, hospital, chemist, and stockist visits through Daily Call Reports.

Samples and Sales Execution

Connect promotional sample records with field activity, manage primary and POB orders through Odoo Sales, and enable secondary sell out tracking where required. Optional RCPA, schemes, events, and expenses support additional commercial workflows.

Field Force Performance

Use the Control Tower to review My Day, team activity, trade indicators, targets, and alerts. Managers can monitor field execution and access operational reports for call reports, tour plans, samples, targets, and secondary sales.

Compatibility and Requirements

Supports Odoo 19 Community and Enterprise on Odoo.sh and on premise deployments. Works with Contacts, CRM, Sales, Inventory, Accounting, Calendar, and Portal. Install Odoo Website if the stockist portal is required.

Product Scope

Pharma Field Force SFA focuses on pharmaceutical field CRM and sales force automation. It complements pharma inventory and manufacturing workflows but does not replace a pharmaceutical manufacturing or plant quality system.

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