Marketing Automation Suite brings campaign planning and day-to-day marketing execution into one Odoo menu. It works with email mailings, CRM, Website, SMS, and Sales. You do not need Odoo Enterprise Marketing Automation.
Campaigns. Plan the initiative, attach mailings and automations, track budget lines and ROI on the Campaign Dashboard.
Automations. Build a workflow on partners, leads, or mailing contacts. Enroll an audience, then run steps: trigger, wait, condition, activity, score, tags, lists, exit, and more. Watch due and failed work on the Journey Queue. Email and SMS steps today write touchpoints (email can also create a todo). They do not fire a mass send by themselves. Use Email, Mailings for newsletters and blasts, with sender profiles, suppression, series, A/B helpers, and frequency caps.
Scoring and insights. Score rules from opens, clicks, and automation events, with decay. Attribution models credit campaigns. Consent purposes and double opt-in are configurable. Contacts manage preferences at /my/preferences.
Connectors. Catalog shows Mailchimp, HubSpot, Brevo, GA4, Google Ads, Meta Ads, GTM, and Meta Pixel as included connectors. Live today: inbound Webhook at /mas/i/<token>, Zapier-style webhooks, and Slack incoming webhooks. Optional Affiliate and Influencer features are Settings switches. AI Assist (subjects, outlines) needs a key in Settings and stays off until you enable it.
